The Croft Goode way
Croft Goode’s philosophy is firmly rooted in the belief that the success of building design and delivery is down to collaboration: Us. Client. Stakeholders. All three parties need to have an honest, collaborative exchange throughout the timeline of every project.
This approach puts the user at the heart of building design which ultimately leads to better buildings and tangible human improvements.
Our people are our greatest asset and they have played a pivotal role in shaping the Croft Goode way. They have developed an architectural practice they feel proud to be part of, growing our client portfolio in sectors that challenge and cultivate our design skills.
By building our practice on people, we can attract and retain architectural talent. This value is linked to our vision of having a happy workforce who feel valued, empowered and who contribute to the development, improvement and long-term future of the business.
This only enhances the client experience.
If everything matters, nothing does. That’s why we focus our knowledge development on the sectors we specialise in. Through our personal development programme, our staff are constantly developing their thought leadership credentials.
This means our clients get the right blend of experience, technical ability and personality to solve the most complex of problems.
Our passion for learning is driven by our directors. Michael Goode is president of the North Lancashire Society of Architects and a regional director of RIBA. And many of our team provides expert commentary to national media on architectural matters.